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A marketing concept that encompasses the impression of a customer, awareness and / or awareness about a company or its offerings. Customer perception is often affected by advertising, reviews, public relations, social networks, personal experiences and other channels.

This perception may vary depending on the client or a particular demographic group of the client. Customer perception can be developed from a variety of factors, such as your own personal experience or how you have listened to other people experienced the product.
The Internet has transformed the way people experience brands and build their perceptions. Social media and review websites provide access to reviews and details that help customers form their own perceptions about brands and their products.
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