08-16-2017, 09:15 PM
Customer Satisfaction Towards Honda two wheelers
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INTRODUCTION
The two wheeler industry has been going steadily over the years all over the world. India is not an exception for that. Today India is the second largest manufactures of two wheelers in the world. It stands next only to Japan and China in terms of number of two wheelers produced and sold.
Until 1990 geared scooters dominated the two wheelers market so much so that their sales equaled the combined sales of Motor cycles and Mopeds. Today the customer preferences have shifted from geared scooters to motorcycles and also to an extent to the premium end scooters. With rising fuel cost and more recently stringent emission norms imposed by the government, there is a distinct consumer preference for high efficiency.
COMPANY PROFILE
The Honda story is the story of one man, Soichiro Honda, and his unparalleled achievement of bringing motor cycles to the masses. Soichiro Honda was a racer, a businessman, and a manufacturer. But most of all he was a dreamer. He dreamed of a better way of making piston rings, founded a small company, and began production. He dreamed of giving people everywhere an economical form of transportation, and began producing small motorcycles, including one built in 1949 called the D-Type Dream.
He also loved racing too. So his company built bigger and faster machines, two, four, five and six-cylinder race bikes and won the Isle of Man.
Honda Motor Company is by far the world's biggest motorcycle maker. Honda's first motorcycle was born out of necessity in immediate post World War II Japan, where public transportation was desperately overcrowded and gasoline severely restricted.
Careers
Unique practices create unique organizations.
Honda was established upon the fundamental belief in the value of each individual. Based on our philosophy, we respect independent spirit and freedom, equality and mutual trust of human beings who work for or come in contact with our company. As such our management policies focus on developing and enhancing the essential characteristics that every individual possesses - capacity to think, reason, and most importantly - the ability to dream.
Being the largest producer of 2-wheelers and one of the most admired companies in the world definitely thrills us. But what thrills our associates most is the 'Joy of Creating', one of our missions at Honda, which promotes working for our own happiness.
If you have a passion for 2-wheelers and possess a challenging spirit, your abilities are more important to us rather than which university you passed from.
NEED FOR THE STUDY
There exists a severe competition in the automobile industry, especially in two wheeler sector. All the companies are trying to get dominant market share and new models are introduced into the market with new features.
The company wants to know the preference level of their customer and gauge the future expectation. The company wants to know the brand preference in the motorcycles with a special reference to Honda, to lead them in product design, the modification of product attributes and consequent benefits to the user, with reference to the models on offer as well as now models.
[attachment=377]
INTRODUCTION
The two wheeler industry has been going steadily over the years all over the world. India is not an exception for that. Today India is the second largest manufactures of two wheelers in the world. It stands next only to Japan and China in terms of number of two wheelers produced and sold.
Until 1990 geared scooters dominated the two wheelers market so much so that their sales equaled the combined sales of Motor cycles and Mopeds. Today the customer preferences have shifted from geared scooters to motorcycles and also to an extent to the premium end scooters. With rising fuel cost and more recently stringent emission norms imposed by the government, there is a distinct consumer preference for high efficiency.
COMPANY PROFILE
The Honda story is the story of one man, Soichiro Honda, and his unparalleled achievement of bringing motor cycles to the masses. Soichiro Honda was a racer, a businessman, and a manufacturer. But most of all he was a dreamer. He dreamed of a better way of making piston rings, founded a small company, and began production. He dreamed of giving people everywhere an economical form of transportation, and began producing small motorcycles, including one built in 1949 called the D-Type Dream.
He also loved racing too. So his company built bigger and faster machines, two, four, five and six-cylinder race bikes and won the Isle of Man.
Honda Motor Company is by far the world's biggest motorcycle maker. Honda's first motorcycle was born out of necessity in immediate post World War II Japan, where public transportation was desperately overcrowded and gasoline severely restricted.
Careers
Unique practices create unique organizations.
Honda was established upon the fundamental belief in the value of each individual. Based on our philosophy, we respect independent spirit and freedom, equality and mutual trust of human beings who work for or come in contact with our company. As such our management policies focus on developing and enhancing the essential characteristics that every individual possesses - capacity to think, reason, and most importantly - the ability to dream.
Being the largest producer of 2-wheelers and one of the most admired companies in the world definitely thrills us. But what thrills our associates most is the 'Joy of Creating', one of our missions at Honda, which promotes working for our own happiness.
If you have a passion for 2-wheelers and possess a challenging spirit, your abilities are more important to us rather than which university you passed from.
NEED FOR THE STUDY
There exists a severe competition in the automobile industry, especially in two wheeler sector. All the companies are trying to get dominant market share and new models are introduced into the market with new features.
The company wants to know the preference level of their customer and gauge the future expectation. The company wants to know the brand preference in the motorcycles with a special reference to Honda, to lead them in product design, the modification of product attributes and consequent benefits to the user, with reference to the models on offer as well as now models.