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customer relationship management system - pankaj rajpoot - 08-16-2017 [attachment=14108] CUSTOMER RELATIONSHIP MANAGEMENT A CRM is a collection of people, processes, software, and internet capabilities that helps an enterprise manage customer relationship effectively and systematically. The goal of CRM is to understand and anticipate the needs of current and potential customer to increase customer retention and loyalty while optimizing the way product and services are sold. CRM stands for Customer Relationship Management. It is a strategy used to learn more about customer's needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends The objective is to capture data about every contact a company a company has with a customer through every channel and store it in the CRM system to enable the company to truly understand customer action. CRM software helps an organization build a database about its customer that management, sales people, customer service provider and even customer can access information to access customer needs with product and offering. Marketing Automation is the most comprehensive campaign management solution available. It provides everything needed to turn raw, disparate customer data into profitable marketing campaigns all the way through inception, execution and measurement. Marketing Optimization applies sophisticated mathematical approaches to optimize marketing campaign ROI given limited budgets, channel capacities and other organizational constraints customer relationship management system - sushmavrreddy - 08-16-2017 [attachment=1869] ABSTRACT Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on current and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource management and compensation. Details on any customer contacts can also be stored in the system. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposes. This project is for one of the major manufacturing company. They manufacture UPSs (Uninterrupted Power Supply Machines) and Inverters for both home and office use. The company already has an automated system for Manufacturing, Costing, Production, and Sales. The complete details about their customers and details about the product sold to those customers are being maintained in the company's database. Now the company requires an extension to their existing system, in order to automate their Customer Service part. Customer Relationship Management is not just about how a company communicates with its customers through advertising, direct marketing and customer services. It is a much broader commitment to organize a company around its customers in order to anticipate individual needs whilst providing the organizational structure to deliver on the marketing promise. customer relationship management system - sadhanadevi66 - 08-16-2017 [attachment=6115] This article is presented by: REECE D SOUZA SYLVESTER FERNANDES LEON D SILVA KEVIN PIRES LEON MENEZES HENRICH KINNY VALENTINA D COSTA EMMANUEL SAVIO ANDREY THOMAS CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING INDUSTRY INTRODUCTION The Banking Industry was once a simple and reliable business that took deposits from investors at a lower interest rate and loaned it out to borrowers at a higher rate. The Banking Industry at its core provides access to credit. In the lenders case, this includes access to their own savings and investments, and interest payments on those amounts. In the case of borrowers, it includes access to loans for the creditworthy, at a competitive interest rate. PRODUCTS AND SERVICES DEPOSITS LOANS CARDS INVESTMENTS INSURANCE NRI SERVICES DIFFERENT CHANNELS FOR ACCESS SERVICES BANK BRANCHES ATM NETWORKS PHONE BANKING INTERNET BANKING IMPORTANCE OF INTERNET BANKING BILL PAYMENTS MOBILE BANKING INSTA BANKING CALL CENTRE CRM APPROACHES GETTING PERSONALISED INFO ON CUSTOMERS. WHAT IS THE VALUE OF THE RELATIONS. CUSTOMISED OFFERINGS TO THE CUSTOMERS. CONVERTING A PROSPECTIVE CUSTOMER INTO A TRUE CUSTOMER. customer relationship management system - spushpendra22 - 08-16-2017 Customer Relationship Management A BRIEF HISTORY 1990s: Relationship Marketing Major phenomenon: Loyalty programs. Major promise: Loyalty! Major result: Companies such as airlines now have an enormous incremental layer of expenses, without much to show for it Early 2000's: Customer Relationship Management Major phenomenon: Great promise Major reality: Promise unattained. customer relationship management system - reshmaroym - 08-16-2017 [attachment=4930] : CUSTOMER RELATIONSHIP MANAGEMENT(CRM) Presented by: Sumit Kumar Singh MCA 2nd Sem (2kl09mca24) Definition: CRM CRM is a comprehenssive set of processes and technologies for managing the relationships with potential and current customers across the business functions. |