10-06-2017, 06:54 AM
Print culture embodies all forms of printed text and other forms printed Visual communication. A researcher in the field is Elizabeth Eisenstein, who opposed the printing culture, which appeared in Europe in the centuries after the advent of the printing press of the West (and much earlier in China, where the wood engraving was used from 594 ad), to scribal culture. Walter Ong, on the other hand, opposed the written culture, including scribal, to oral culture. NGO is generally considered to be one of the first researchers to define the culture of impression in contrast to oral culture. These views are linked as the printing press was a vast increase in literacy, so that one of its effects is simply the great expansion of the culture written at the expense of oral culture. The development of printing, such as the development of the writing itself, had profound effects on human society and knowledge. "Print culture" refers to the cultural products of the transformation of print.
In terms of image-based communication, a similar transformation came to Europe from the 15th century, with the introduction of the old master print and a later, popular prints, which were actually much faster to reach the mass of the population than printed text.
Print culture is the conglomeration of effects on human society that is created by making printed forms of communication. Print culture encompasses many steps, as it has evolved in response to technological advances. Print culture can first be studied from the period of time involving moving progressive discourse to the script as it is at the base of the print culture. As printing became commonplace, the script became insufficient and printed documents were mass produced. The era of the physical print has had a lasting effect on human culture, but with the advent of digital text, some researchers believe the printed word becomes obsolete.