philip kotler marketing management chapter 1 multiple choice questions

[chandnisharma89]

Multiple choice questions for MARKETING Developed form the book of PHILIP KOTLER

Kotler's Marketing Management - Improved Questions - Morales v54

1. Improved Questions Marketing Management Joseph Gabriel N. Morales
2. Learning Question for Chapter 1: Defining Marketing for the 21st Century Ria Abendan / Joseph Morales April 2011
3. Original Question 8. Which is true about new consumer capabilities?A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. All of the above.E. None of the above. 3
4. Improved Question 1 The following are new consumer capabilities, EXCEPT:A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. Consumers now have created tools to help them decide.E. Consumers have greater ease in interacting, placing & receiving orders. 4
5. New Consumer Capabilities Substantial increase Greater ease in in buying power interacting and placing & receiving orders Greater variety of Ability to compare available goods & notes on products & services services Great amount of Amplified voice to information influence public opinion
6. Improved Question 1 The following are new consumer capabilities, EXCEPT:A. Consumers now have an amplified voice to influence public opinion.B. Consumers now have greater access to information compared to before.C. Consumers have gained a substantial increase in buying power.D. Consumers now have created tools to help them decide.E. Consumers have greater ease in interacting, placing & receiving orders. 6
7. Learning QuestionChapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Joseph Gabriel Morales April 15, 2011 stevenandrada.blogspot.com 1/73
8. Original Question4. Which of the following is consideredthe major competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Market segment C. Industry, Products, Competence, Geographical, Horizontal channels, Market segment D. People, Products, Competence, Geographical, Vertical channels, Market segment E. None of the above stevenandrada.blogspot.com 27/73
9. Improved Question 2Which of the following are considered themajor competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Target Market C. Industry, Products, Competence, Geographical, Horizontal channels, Penetrated Market D. Industry, Products, Competence, Geographical, Vertical channels, Market segment E. Industry, People, Competence, Geographical, Horizontal channels, Market segment 27/73
10. Major Competitive Spheres Industry Geographical Products Vertical Competence Channels Market Segment stevenandrada.blogspot.com 28/73
11. Improved Question 2Which of the following are considered themajor competitive spheres? A. Industry, Products, Competence, Geographical, Vertical channels, Market segment B. Industry, People, Competence, Geographical, Vertical channels, Target Market C. Industry, Products, Competence, Geographical, Horizontal channels, Penetrated Market D. Industry, Products, Competence, Geographical, Vertical channels, Market segment E. Industry, People, Competence, Geographical, Horizontal channels, Market segment 27/73
12. Learning QuestionChapter 2: Developing Marketing Strategies and Plans Sue Ann Silubrico / Joseph Gabriel Morales April 15, 2011 1/73

[appu3]

kindly send me multiple choice questions of any marketing edition of Philip kotler.. But edition should be Indian.. [email protected]

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[master]

Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as "the page link between society's needs and its pattern of industrial response."

[rranjanece]

You are requested to send me notes of Philip Kotler marketing chapter 1 multiple choice questions at [email protected]. thanx

[kitchu]

You are requested to send me notes of Philip Kotler marketing chapter 1 multiple choice questions at [email protected]. thanx