08-16-2017, 10:40 PM
Marketing and branding strategy Asian Paints
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Brand Diagnostic
Consumer Insight
Asian Paints is India s largest paint company and Asia s third largest paint company. Over
the course of 25 years Asian Paints became a corporate force and India's leading paints
company. Driven by its strong consumer-focus and innovative spirit, the company has
been the market leader in paints since 1968. Today it is double the size of any other paint
company in India. Asian Paints manufactures a wide range of paints for Decorative and
Industrial use. In Decorative paints, Asian Paints is present in all the four segments v.i.z
Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes
Brand foundation
Brand vision: Asian Paints is the Asian Paints is India s largest paint company and Asia s
third largest paint company. In Decorative paints, Asian Paints is present in all the four
segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes.
It also introduced many innovative concepts in the Indian paint industry like Colour
Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World
(painting solutions for kid s room), Colour Next (Prediction of Colour Trends through in-
depth research) and Royale Play Special Effect Paints, just to name a few
Brand Basics
Brand identity: Asian paints have tried to promote its daughter brands in a very healthy
manner. Brands such as Colour Worlds (Dealer Tinting Systems), Home Solutions
(painting solutions Service), Kids World (painting solutions for kid s room), Colour Next
(Prediction of Colour Trends through in-depth research) and Royale Play Special Effect
Paints are few of the e.g.. Protective coating, floor coating, industrial tinting systems are
few of the offerings which are given by Asian paints in the industrial brand category