MARKETING PRESENTATION house hold care

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MARKETING PRESENTATION HOUSE HOLD CARE

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FLANKING DEFENCE

May be
HUL defends by getting into the rural market against P&G

PRODUCT HIERARCHY

NEED FAMILY
PRODUCT FAMILY
PRODUCT CLASS
PRODUCT LINE
PRODUCT TYPE
BRAND
PRODUCT VARIANT

PRICING OBJECTIVES AND METHODS PRACTISED BY DIFFERENT COMPANIES

Survival: To survive in the market sometimes company reduces their prices because to them the market is important than profit making.
Profitability: Some times company sets the price with higher profit making object. Because to them making more profit is the main objective. This strategy assumes that the company do have knowledge about the cost function and demand
Product Quality: Companies set high prices for their some product because it reflects the product quality. All the company sets high price for their single product which play leading role in the market

NEW PRODUCT CATEGORIZATION AS ENVISAGED BY BOOZ ALLEN AND HAMILTON

New to the world products
New product lines
Additions to the existing product lines
Improvement and revision of existing products
Repositioning
Cost reduction