10-04-2017, 08:09 PM
business transformation though critical process redesign
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Value Proposition
Clear brand positioning emotional connect with target segment
Attractive price plans targeting the mid/high value segment
Network quality at par with competitors in our geographies
Unique distribution model and superior customer service
Differentiation A Key Factor
100% tower sharing; Agreements with Tata-Quippoand Indus
State-of-the-art technology no legacy
Low cost model based on outsourcing principles
State-of-the-art CRM enabling micro segmentation
Launch Plan
Targeting Youth
Pan-India launch with 4 circles and national roaming
Launch of Postpaid/prepaid services for voice and data usage
Targeting mid to high usage segments with attractive and simple offerings
Unique distribution model creating sales push
Pushing the product in Rural markets through micro-segmentation.
Launch Plan