Persuasive Writing

[soumyajit mohapatra]

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Presented by
Varsha Singh
Reena Soni
Vikash Shrivastav

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Introduction
Persuasive writing is often used in advertisements to get the reader to buy a product. It is also used in essays and other types of writing to get the reader to accept a point of view. In order to convince the reader you need more than opinion.

Definition
Persuasive writing, also known as an argument, is used to convince the reader of a writer s arguments relating to a debatable issue. ..
Objective

1.It tells the reader the specific topic of your essay.
2. It imposes manageable limits on that topic.
3. It suggests the organization of your paper.
Technique
Repetition
Reasons Why
Consistency
Comparisons
Agitate and Solve

Repetition
Repeat your offer or case over and over again. Vary it up so you re not repeating exactly the same thing. Use analogies etc.
Reasons Why
People respond more to reasons why that is. Do this because if you don t you ll lose out later.
Consistency
People like consistency. Be consistent in your copy and overall message.
Comparisons
Offer testimonials, endorsements, proof others have purchased from you as well. People take comfort in knowing others are have chosen your business.
Agitate and Solve
Show you understand a prospects pain by having gone through the same situation they are currently in. Show how the problem affected you and how you solved it.
Advantages of Persuasive Writing
Gains attention
Focuses on the customer
Stresses benefits
Differentiates you from the competition
Proves its case
Establishes credibility
Builds value
Closes with a call to action

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