10-06-2017, 06:51 AM
The main objective of the study is to understand consumer awareness about Colgate and Pepsodent pasta. This study was carried out in Udumalpet, Coimbatore and Kangayam through the survey method. Respondents are giving their opinions through questionnaires. Data were collected and analyzed using the Simple Percentage, Chi-Square and ANOVA method. This analysis was interpreted and valuable suggestions were based on the findings that could improve the performance of companies.
The toothpaste industry is a large market in India. Toothpastes are an important element in the monthly grocery shopping of most urban households. In earlier times, consumers, especially in India relied on the use of traditional substances such as Neem sticks or Mishri (tobacco containing teeth cleaning powder) to keep their teeth clean and healthy. But slowly international brands began to replace the old methods of maintaining oral hygiene. Previous consumers were careless of their oral hygiene and did not even care to see a dentist for their oral health problems. However, the trend is changing and now one day dental advice is also considered an important factor while making a decision of buying the toothpaste brand, at least in urban markets. Today's consumer has a wide variety of choices in terms of toothpaste brands. Paste dough pastes, gel form and powder are present in the market to meet the needs of all segments. Also a lot of herbal medicines and dentifrices that have natural and anti-sensitivity properties are creating niches for themselves in the market space. This descriptive study focuses mainly on the understanding of external factors such as demographic, social, product attributes and other external influences that affect the consumer decision-making process for the purchase of toothpaste. The method used to conduct the survey is a questionnaire; Using the non-probability convenience sampling technique to collect consumer information.
