10-04-2017, 08:30 PM
balance sheet of companies parle g for the year 2012 13
Parle-G is a brand of biscuits manufactured by Parle Products in India. According to a Nielsen survey of 2011, it is the largest-selling brand of biscuits in the world.Parle Products was established as byconfectionery in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius". They use sugar rather than glucose as the main sweet ingedient, although they do contain some inverted sugar.In 2013, Parle- G became India's first domestic FMCG brand to cross the 5,000 crore mark in retail sales.