08-17-2017, 12:23 AM
QUESTIONNAIRE
Q-1 what product would you associate with the tag line mentioned below?
Its different.
Don t be a noodle, be a snoodle
2 minute noodles/ Bas 2 minute.
Jitna tasty, utna healthy.
Mummy bhook lagi.
Try it with a twist.
Hearty soups warm you from inside.
Fast to cook, Good to eat
Q-2 What comes first in your mind when you hear the word Maggi?
Noodles
Fast food
Snacks
None of these.
Q-3 what is the brand that comes to your mind when we say the wordnoodles?
Maggi
Top Ramen
Surya Noodles
Anil Noodles.
Soupy noodle
Q-4 Rank the following Maggi products w.r.t. frequency of purchase with 1being the highest rankPRODUCT RANK
y
Noodles __
y
Ketchup __
y
Soup __
y
Pickles __
y
Cubes __
Q-5 With what products would you associate the brand Maggi?
Ketchup
Noodles
Soup
Masala
Q-5 On a scale of 1 to 5 rate Maggi on the following parameters
Taste __
Variety/Flavours __
Hygiene/Purity __
Availability __
Packaging (SKUs) __
Q6 Rank the categories which Maggi should look in future in order of your importance :
y
Chocolates __
y
Salted Potato Chips __
y
Fruit Juices __
y
Processed foods(Ready to use pastes, masalas) __
y
Others ( Please mention) __
Q-7 how do you rate Maggi brand in terms of following parameters:
Expertise (Competent, Innovative, Market leader)
Trustworthiness (Dependable and keep customers interest in mind)
Liability ( Fun ,interesting)
None of these
Q-8 How do you perceive Maggi products?
Good for health.
Ready to eat.
Junk food
Tasty / Fun eating
Q-9 Which Maggi products in noodles category do you regularly buy?(Repositioning awareness)
Maggi masala
Maggi vegetable atta noodles
Maggi dal atta noodles
Maggi rice noodles mania
Others.
Q-10 Do you perceive Maggi noodles as a healthy product?
Yes
No
