08-16-2017, 08:47 PM
Best modern ways of advertising
Introduction:
With the development of technology, everything has been affected. There is a new, easier, and more efficient way of way of doing everything and that includes marketing for your company and advertising the good/service your company has to offer to the public. The older ways of doing this would be through fliers, billboards, newspapers, or television advertisement. These ways might still work well but they are not the best ways you can promote your company. For example not as many people in the new generation actually watch television and cable programs and even when they do, the advertisements in the middle of the program mean bathroom time or snack time. No one actually sits through advertisements and watches them and that s why they are not effective enough. There are a lot of more effective ways of advertisement but because they are relatively new, they are underrated and most firms and companies overlook them.
Online ads:
The internet is the best thing happened to the human being since sliced bread. It enables us to do a lot of amazing stuff such as new ways of advertising. Social networks, video sharing sites, and any other kind of popular websites are the most suitable places for promoting your company. You can pay for small spaces on the sides of the website and put an ad there so the people visiting the website will surely see your ad. Or on some video sharing websites like YouTube you can have your ad play right before the video that a person has clicked on plays. That way when they click on the video, your ad pops up n they will have to sit through it before they can watch their videos and because it s a short ad they don t actually have time to go to bathroom or get something to eat.
Mobile phones:
Another modern advertising method is advertising through mobile phones. In this case your company pays an amount to a service provider to send a text containing your ad and/or a page link to your website (if your company has one) and that way the ad will not be unnoticed since people always check the text messages they receive so they will see the text.
Mainstream media:
Another popular way of advertising is using celebrities, sport superstars and mainstream media to promote. That can be done either directly (like paying a celebrity to talk about your product or advertise it) or it can be done indirectly by sponsoring them or paying them to use your product in public or somehow that people actually notice it and this will create a hype and a very high demand for your product because of the cool factor they have now.
Smartphone apps:
Last but not least is advertising through smartphone applications. Most of the useful applications for smartphone are not free and your company pays the developer of the application to make it available to users that for reasons don t want to pay for that game/application, for free and instead there will be advertisements put on the application so users will see ads popping up while they use it. This is one of the newest and most effective ways of advertising because they can t get rid of the ad while using the app so it will stay there at all times
Wrap up:
These are just a few examples of creative and effective marketing. There are hundreds of other ways to do. Finding the right method, right time and right place to promote your product/service is the most important thing to consider while working on getting your business noticed. The more creative you are with your marketing plans, the more unique your product will look to the target group of costumers.