08-16-2017, 10:19 PM
Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best selling chocolate bar in the UK.
History
In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer s daughter suggested Dairy Milk, the name stuck." Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.
In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape in order to reduce the weight. The bar had not seen such a significant change in shape since 1905.
Since 2007 Cadbury had a trademark in the United Kingdom for the distinctive purple colour (Pantone 2865C) of its chocolate bar wrappers, originally introduced in 1914 as a tribute to Queen Victoria. In October 2013, however, an appeal by Nestl succeeded in overturning that court ruling.
Overview Cadbury India
The operations of Cadbury India initiated in 1948. It has five manufacturing units all over India at Thane (Maharashtra), Induri (Maharashtra), Malanpur (Madhya Pradesh), Bangalore (Karnataka) and Baddi (Himachal Pradesh). It has one cocoa operations office at Dharapuram (Tamil Nadu)
Cadbury India has a share of over 70% in the market, which is the highest Cadbury brand share globally.
Cadbury India s one of the most popular brands, Cadbury Dairy Milk is a benchmark for other chocolates in India and is regarded as the gold standard .
Some of the other popular brands are 5 Star, Perk, Bournville, Celebrations, Halls, clairs, Tang and Oreo. The main brand in the Milk Food drinks segment is Bournvita, which is known as the leading Malted Food Drink (MFD) in the country. In the medicated category, Halls is a favorite candy while Cadbury India has also entered the biscuits category by launching Worlds no.1 biscuit brand Oreo.
Cadbury has also been the leaders in the development of cocoa cultivation in India since 1965. The research work has been carried out in collaboration with the Kerala Agricultural University. The team from Cadbury also conducts training sessions for the cocoa farmers on cultivation aspects to have an increased cocoa productivity.
Cadbury India Brands
Cadbury India has different products in the different brands.
Chocolates
The manufactures of Cadbury India in the chocolates brand are:
Cadbury Dairy Milk:
Its journey in India began in the year 1948. Other than the most popular Cadbury Dairy Milk, there are other variants in the brand as Fruit & Nut, Crackle, Roast Almond, Cadbury Dairy Milk Wowie, and Cadbury Dairy Milk 2 in 1.
5 Star:
This chocolate bar was launched in 1969. It is the second largest chocolate brand after Cadbury Dairy Milk with a market share of 14%. Cadbury 5 Star Crunchy and Cadbury 5 Star Fruit and Nut are the variants in this brand.
Perk:
Cadbury Perk was launched in 1996. The brands launched later are Perk XL and Perk XXL.
Celebrations:
Cadbury Celebrations brand was launched with a target of replacing the conventional gift items as sweets etc on occasions like Diwali, Rakhi etc.
clairs:
The Cadbury Dairy Milk clairs is one of the most popular brands in the clairs category. The newly launched brand in this category is the Cadbury clairs Rich Brownie.
Gems: This brand was launched in 1968 and is one of the most popular brands among the kids.
Beverages
Cadbury Bournvita: It was launched in India in 1948. It is one of the oldest brands in the category of Malt Based food. Bournvita Li l Champs: This is an ideal milk additive product for the children launched in 2008 with key ingredients for proper growth as DHA, whey protein etc.
Candy
Halls: Halls was included in the Cadbury Brand in the year 2003 as a part of the global unification with Adams Confectionery.
Biscuits
Oreo: It was launched globally in the year 1912. It was launched in the Indian market (http://business.mapsofindiaindia-market/) in 2011.
Gum
Bubbaloo: This gum with a bubbly taste was launched in India in the year 2007.
Contact Details
Cadbury India Ltd.
Cadbury House
19, B Desai Road
Mumbai 400 026
Maharashtra
India
Tel: +91 22 4007 3100
Fax: +91 22 2352 1845 - See more at: http://business.mapsofindiafood-industry/processing/cadbury-india.html#sthash.ImHfbUgP.dpuf
