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A STUDY ON DEALERS’ SATISFACTION WITH REFERENCE TO BPL TELECOM PRIVATE LIMITED
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Submitted By
SIRAJUL MUNEER.T

A STUDY ON DEALERS SATISFACTION WITH REFERENCE TO BPL TELECOM PRIVATE LIMITED PALAKKAD

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ABSTRACT
This project work is A Study on Dealers Satisfaction With Reference To BPL Telecom Private Limited The study was conducted with respect to dealers of the organization.
The main objective of the study is to find the Dealers Satisfaction Level with BPL telecom private limited.
Customer satisfaction begins with a difficult faith. It starts with a commitment to deliver the result for each customer which is also a concern for the dealers. Thus it increases sales and profitability. The co-operation obtained from the management as well as dealers results in the development of the industry as a whole. The primary data relevant to the topic were collected through questionnaire method. The secondary data were also helpful for the preparation of the report.
A sample of 40 dealers has been interviewed through the questionnaire. The data collected has been analyzed by using simple percentage method and weighted average method and have been interpreted by using pie charts and bar charts.
Major findings revealed that most of the dealers are fairly satisfied with the good quality product and product availability of market. But they are not much satisfied with credit period and promotional activities given by the company.
Introduction of the study
1.1 Introduction

Dealers generally experience satisfaction when the performance level meets or exceeds the minimum performance expectation levels and dissatisfied when performance fall short of expectation. The source that build customer expectation include experience with product, friends, family members, neighbors associates, consumer reports and marketing communication
This study on dealers satisfaction conducted with reference to BPL telecom private limited helps to find out the satisfaction level of dealers towards company services. It suggests management the ways to motivate dealers and in turn increase company sales as well as market demand.
1.2 INDUSTRY PROFILE
Historical Developments

The Electronics Industry in India took off around 1965 with an orientation towards space and defence technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, Black
& White TV, Calculators and other audio products. Color Televisions soon followed. In
1982-a significant year in the history of television in India - the government allowed thousands of color TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and 1990 was the golden period for electronics during which the industry witnessed continuous and rapid growth.
From 1991 onwards, there was first an economic crises triggered by the Gulf War which was followed by political and economic uncertainties within the country. Pressure on the
Electronics industry remained though growth and developments have continued with digitalization in all sectors, and more recently the trend towards convergence of technologies.
After the software boom in mid 1990s India's focus shifted to software, while the hardware sector was treated with indifference by successive governments. Moreover the steep fall in custom tariffs made the hardware sector suddenly vulnerable to international competition. In
1997 the ITA agreement was signed at the WTO where India committed itself to total elimination of all customs duties on IT hardware by 2005. In the subsequent years, a number of companies turned sick and had to be closed down. At the same time companies like Moser Baer, Samtel Color, Celetronix etc. have made a mark globally.
Current Scenario
In recent years the electronic industry is growing at a brisk pace. It is currently worth US$ 32 Billion and according to industry estimates it has the potential to reach US$ 150 billion by 2012. The largest segment is the consumer electronics segment, while is largest export segment is of components. The electronic industry in India constitutes just 0.7 per cent of the global electronic industry. Hence it is miniscule by international comparison. However the demand in the Indian market is growing rapidly and investments are flowing in to augment manufacturing capacity.
The output of the Electronic Hardware Industry in India is worth US$11.6 Billion at present. India is also an exporter of a vast range of electronic components and products for the following segments
Display technologies
Entertainment electronics
Optical Storage devices
Passive components
Electromechanical components
Telecom equipment
Transmission & Signaling equipment
Semiconductor designing
Electronic Manufacturing Services (EMS)
This growth has attracted global players to India and leaders like Solectron, Flextronics, Jabil, Nokia, Elcoteq and many more have made large investments to access the Indian market. In consumer electronics Korean companies such as LG and Samsung have made commitments by establishing large manufacturing facilities and now enjoy a significant share in the growing market for products such as Televisions, CD/DVD Players, Audio equipment and other entertainment products.
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