08-16-2017, 10:43 PM
By
MANISHA GUPTA
Guided by
Mr. Madhumay Sen
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Introduction
Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. Google has the largest share of the search market, especially in the UK, and Yahoo and Bing who are currently joining forces trail with less than a quarter of the search market between them.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals i.e. to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
SEO Definition:-
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s.
1997 1999 were the early years of search engine era.
At the time of 1996-1997 Alta Vista was the main search engine and Google was just in concept format in a university dorm room under the name of Backrub.
According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.
Page and Brin founded Google in 1998.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of page link manipulation.
In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.
In 2008, Bruce Clay said that "ranking is dead" because of personalized search.
It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant.
Examples of SEO
There are some main players which you must always consider optimising for, namely Google, Yahoo, MSN, AOL, and AskJeeves.
Although Google makes up for almost half of worldwide searches, it is not always a good tactic to relate your site prominence only on Google.
If half a billion searches are made per day, this means that over 250,000,000 are made on other Search Engines.