08-16-2017, 08:38 PM
The project entitled a study on customer satisfaction towards Airtel in dharampuri district" is
carried out with an objective to determine the consumer preference and satisfaction. The primary objective of
this study is to find out the consumer preference and satisfaction towards laptops with special reference to
dharampuri. For distribution of questionnaire to the consumer convenience sampling method was used to select
the customer and the survey was taken among those selected users. After collecting the data from the
respondents it was analyzing using simple percentage method for analyzing the collected data.
I. INTRODUCTION
GSM (Global System for Mobile Communications, originally GroupeSp cial Mobile), is a standard set
developed by the European Telecommunications Standards Institute (ETSI) to describe technologies for second
generation (2G) digital cellular networks. Developed as a replacement for first generation(1G) analog cellular
networks, the GSM standard originally described a digital, circuit switched network optimized for full duplex
voice telephony. The standard was expanded over time to include first circuit switched data transport, then
packet data transport via GPRS (General Packet Radio services). Packet data transmission speeds were later
increased via EDGE (Enhanced Data rates for GSM Evolution). The GSM standard is more improved after the
development of third generation (3G) UMTS standard developed by the 3GPP. GSM networks will evolve
further as they begin to incorporate fourth generation (4G) LTE Advanced standards. "GSM" is a trademark
owned by the GSM Association.Early European analogue cellular networks employed an uncoordinated mix of
technologies and protocols that varied from country to country, preventing interoperability of subscriber
equipment and increasing complexity for equipment manufacturers who had to contend with varying standards
from a fragmented market.
II. OBJECTIVES OF THE STUDY:
To identify the operational performance of Airtel Prepaid Mobile user.
To identify the satisfaction level of Customer Service provided by Airtel Prepaid Mobile user.
II. RESEARCH METHODOLOGY :
Descriptive research design is used in this study. The research design indicates the methods of research
i.e. method of information gathering into the methods of sampling and the sample size is 100.in this study
Respondents were asked to reveal their agreeableness and disagreeableness for the statement whereas
5.HighlySatisfaction 4.Satisfaction 3. Neutral 2.dissatisfaction 1.Highly dissatisfaction. The research design is
the frame work through which the various components of a research project are brought together: research
question, literature review, data, analysis and data
IV. REVIEW OF THE LITERATURE:
.Mukesh 2011 in their study analyzed that majority of the respondents have give favorable opinion
towards the airtel brands but some problems exist that deserve the attention of the airtel customer. They need to
bridge gap between the product promised and product offered. The overall customer s attitude towards airtel
brands is that they are satisfied with the existing brands but still they want more brands to be provided. sumesh
2012in his Study analyzed that it is the youth which is the real growth driver of the technology industry in India.
Considering this fact the paper is an attempt to gives as naps hot of how frequently young people use their airtel
for several embodied functions of the airtel. .
V. RESEARCH TOOLS:-
A Study On Customer Satisfaction Towards Airtel With Special Referenceto Dharampuri [District]
National Conference on Innovative Business Practices in Technological Era 10 Page
Erode Sengunthar Engineering College, Thudupathi, Erode
Percentage analysis, Chi-Square Tests bar diagram and pie charts are used in the analysis by using
SPSS17.0 software package.
VI. Research Design
The research design is the basic framework or a plan for a study that guides the collection of data and
analysis of data. In this market survey the design used is usedDescriptive Research Design. It includes surveys
and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of state of
affairs, as it exists at present.
The information are collected from the individuals and analyzed with the help of different statistical
tools, to find the satisfaction level of customer.
Moreover cross table analysis has been done for processing the data and information is derived to attain the
objectives of the study.
