08-17-2017, 12:44 AM
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Introduction about Icream
This Web Quest is designed for a Third Grade Language Arts curriculum. The students will work in cooperative groups, learn about the ice cream making process, design their own package and flavor, and lastly will be making their own homemade ice cream
I scream! You scream! We all scream for ice cream!
There's nothing like a cool, tasty ice cream on a hot day! But what can you do when you open your freezer and there is
no ice cream? Don't worry, you can make your own homemade ice cream.
History of the company
Meaning
Havmor literally meaning H-A-V-E-M-O-R-E, one of the best name for food business was coined by Late Shri Satish Chandra Chona in 1944, when he was working as a ground engineer in BOAC (British Overseas Aircraft Corporation
How it was found
Small Beginning, Big Vision, Great Ambitions Havmor Ice Cream began its branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there.
But in 1947, in the wake of the Partition, its founder Satish Chona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad.
No, it was not a case of Brand Relocation , or anything else as fanciful. He had to start the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually
He called this fledgling brand Havmor - a neologism for Have More - which meant the customer got more value for money, and more taste to relish, from his Ice Creams.
Perhaps he didn t know it then, but he had laid the foundation for one of Western India s most enduring market legends.
And good quality, like good character, wins over the situation sooner or later.
Today, Havmor Ice Cream is a delicious facet of Western India s daily life, and part of its market lore. It reaches hundreds of thousands of consumers through 8 main outlets and 3800 plus dealers.
That s very, very long way from a hand-cart.
PROFILE
Good Taste : A Great Business Strategy
Founded: 1944
Current Market Status : Blue Chip Ice Creams brand of Western India. Among the top three in sales.
Product Range :
Ice Creams: Candies, Topo Cones, Ready-to-eat-range, novelties, takeaway packs, Kulfis etc.
Snacks: - Samosa, Cutlets, Aloo Tiki Burger,Chana Puri, Jumbo grill etc.
Food Items: - Punjabi, Mughlai, Chinese, and Continental.
Dealer Network : 5,000-plus. Expansion underway.
Main Outlets: Total 8 no of Parlours & Restaurants spread out in Ahmedabad and Vadodara. More in the pipeline.
Diversification: Outdoor catering.
Headquarter: Ahmedabad
Havmor has become Gujarat s favorite ice cream brand today with over 35% market share.
