10-04-2017, 07:26 PM
ppt on case study of havmore ice cream company
In 1944, a young professional, Satish Chona, started an ice cream shop, by the name of Havmor, in Karachi in 1944. Initially it began as a part time venture to supplement the family income. The subsequent three years saw it becoming a popular local brand. But in 1947, in the wake of the India-Pakistan partition, he was forced to leave everything behind and migrate to India. He tried setting up a new venture in couple of Indian cities- Dehradun and Indore but then ultimately settled in Ahmedabad. Starting from scratch, Satish Chona began operations from a handcart at the Ahmedabad railway station, churning out ice-cream manually. He called this fledgling brand HAVMOR- a short form of Have More- promising the customers more value for money and more taste to relish. Achhai, Sachhai and Safai (Goodness, Purity/honesty and hygiene) were the guiding values that endure to date.