SWOT Analysis

[rijojosephcek]

SWOT Analysis

A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation requiring a decision. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 70's, using data from the Fortune 500 companies.

Once the objective has been identified, SWOTs are discovered and listed. SWOTs are defined precisely as follows:

Strengths are attributes of the organization that are helpful to the achievement of the objective.

Weaknesses are attributes of the organization that are harmful to the achievement of the objective.

Opportunities are external conditions that are helpful to the achievement of the objective.

Threats are external conditions that are harmful to the achievement of the objective. Correct identification of SWOTs is essential because subsequent steps in the process are all derived from the SWOTs.

First, the decision makers have to determine whether the objective is attainable, in view of the SWOTs. If the objective is NOT attainable (in view of the SWOTs) a different objective must be selected and the process is repeated.

If, on the other hand, the objective seems attainable, the SWOTs are used as inputs to the creative generation of possible strategies, by asking and answering the following four questions many times:

1. How can we Use each Strength?

2. How can we Stop each Weakness?

3. How can we Exploit each Opportunity?

4. How can we Defend against each Threat

[amitbomb]

SWOT Analysis

Strengths
India s geographical location, a culmination of deserts, forests, mountains, and beaches.
A wealth of archeological sites and historical monuments.
Manpower costs in the Indian hotel industry are one of the lowest in the world. This provides better margins for the industry.

Weaknesses
Lack of adequate infrastructure. The airlines in India, for example, are inefficient and do not provide basic facilities at airports. The road condition in India is very bad.
No proper marketing of India s tourism abroad. Foreigners still think of India is one of poverty, superstition, and diseases. The case of plague in Surat in 1994 led to decrease of 36% in arrival of foreign tourists in India.

Opportunities
More proactive role from the government of India in terms of framing policies.
Allowing entry of more multinational companies into the country giving us a global perspective.
Growth of domestic tourism. The advantage here is that domestic tourism and international tourism can be segregated easily owing to the different in the period of holidays.
Threats
Political turbulence within India in Kashmir and Gujarat has also reduced tourist traffic.
Aggressive strategies adopted by other countries like Australia, Singapore in promoting tourism.

[brikku]

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