10-04-2017, 08:34 PM
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Research Project
Study the comparative study of HUL, P&G, Nirma, Johnson & Johnson and Godrej in respect of Price, Promotion and consumer demands.
The check out the how much population uses HUL of P&G products.
To search out what was the last years sales profit of various companies.
My research objective is to do the survey of small samples in various parts of Barielly and fill up the Questionnaire by them.
To give suggestions to the various companies why their market share are decreasing and how to improve their values.
My research objective is to make out the research for the companies with the less expenditure on the research process with the maximum amount of profit by the research done.
To check out which one of the company expands more money on their advertisement.
Introduction
FMCG
FMCG refers to consumer non-durable goods requirement for daily or frequent use. Typically, a consumer buys these goods at least once a month.
The sector covers a wide gamut of products such as detergents, toilet soaps, toothpastes shampoos, creams, powders, food products, confectioneries, beverages, cigarettes.
Typical characteristics of FMCG products.
Individual items are of small value. But all FMCG products put together account for a significant part of the consumer s budget.
The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products are perishable.
The consumer spends little time on the purchase decision. Rarely does he/she look for technical specification (in contrast to industrial goods). Brand loyalties or recommendations of reliable retailer/dealer drive purchase decisions.
Trail of a new products i.e. brand switching is often induced by heavy advertisement, recommendation of the retailer or neighbours/friends.
These products cater to necessities, comforts as well as luxuries. They meet the demands of the entire cross section of population. Price and income elasticity of demand varies across products and consumers.
Indian Soap Market
Heat and dust are integral part of Indian climate. This makes Indian as one of the ideal market for soaps and other cleaning products. The penetration of bathing soaps is 98% of all households. The research study shows that the per capita consumption of bathing soap is 513 gm. So there is a very big market for soap in India. The total turnover of soap or market in India is 54 lacs ton per annum and is increasing at the rate of 5% per annum.
HUL
Hindustan Lever Limited (HUL) is India s largest fast moving consumer goods company with leadership in Home and Personal Care Products and Foods & Beverages. HUL s brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.
If Hindustan Lever straddles the Indian corporate world, it is because of being single minded in identifying itself with Indian aspirations and needs in every walk of life.
HUL is the market leader with 59% of share followed by Godrej. Other major players are Nirma Ltd., Colgate Palmolive Ltd. Henkel Spic India Ltd.
Procter & Gamble
Procter & Gamble is a giant in household products, and the company which defined many marketing strategies we now take for granted. It was the first company to advertise nationally direct to consumers (In 1880) and it literally created the concept of Soap Opera by sponsoring radio and television dramas targeting women. P&G found life in the first years of 21st century more difficult than it may have expected, with earnings below expectations and a series of management shake ups as a result of under performance. The group got back on track during 2002 with the purchase of Clairol and Wella and a renewed focus on core products. Following dynamic performance in 2004 and 2005, P&G demonstrated the strength of its recovery with the January 2006 announcement that it has agreed a deal to acquire legendary personal care products rival Gillette. Advertising Age/TNS estimated global measure advertising expenditure of $5.8bn in 2004, making P&G the world s #1 advertiser.
Procter & Gamble India is one of the country s leading advertisers, with a small portfolio of products led by India s best selling healthcare brand Vicks. Advertising Age estimate a local ad spend of $138m in 2004, although the company declared a substantially lower figure.
The soap market is not only segmented on the basis of price and benefits but even a range of emotions within that outlining frame work. For simplicity soap market can be divided into four categories