application of principles of management in dove company

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Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It s a feeling every woman should experience every day.

From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand s true inspiration.

The Dove difference
The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and moisturising cream, Dove s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world.

Dove brand s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world s most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care.

A compelling social mission
In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove's Social Mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential in life.

The Dove Self-Esteem Project (DSEP) was launched in 2004 when our Campaign for Real Beauty was in its infancy. At the core of the project are Dove's self-esteem education programmes that build young people's body confidence and strengthen their sense of self-worth. Today, Dove is the largest provider of body confidence education in the world.