10-04-2017, 09:25 PM
SUMMARY
Brand image is common place in the consumer
behavior research. Numerous studies of brand image, said the phrase was widely used in the various technical and random apps and practiceners and academics as a concept as abstract reality that people buy products or brands of something other than their physical attributes and functions. This article examines consumer preferences towards the brand image Nandini milk products, socio-economic factors, that collect data from respondents and conduct the study. The conclusions and proposals of the study, we come to the conclusion that the brand of Nandini has a good image in dairy products and services that they need to use more promotional strategies for the development of a strong brand image
INTRODUCTION
The VALUE of brand image
The brand image of the current view of customers
about the brand. It can be defined as a unique beam
Association in the mind of the targeted consumers. It's
means that the brand is now worth. This is a set of beliefs held by a particular brand. In short, this is nothing like the perception of consumers about the product. This is the manner in which a particular brand is positioned in the market. Brand image conveys the emotional value, not just a mental image. Brand image is nothing but a symbol of the organization. This accumulation of contact and observation of people external to the organization. It should be stressed the Organization's mission and vision for all. The main elements of a positive image of the brand are unique, reflecting the image of the organization logo, slogan description
Business in brief and brand identity
support key values.