10-06-2017, 06:57 AM
SWOT ANALYSIS OF AMARA RAJA BATTERIES
External EnvironmentOpportunities
1) High potential growth rate in construction industry.
2) Small players benefit from low entry barriers and superior cost structure because of lower overheads.
3) Untapped potential market in Mechanical Electrical Planning (MEP) services in tier IIand tier II cities.
Threats
1) Shortage of skilled manpower.
2) High volatile raw material costs
Internal EnvironmentStrengths
1) The Amara Raja way
2) Experience in execution of green field projects
3) Strong group company image
4) Availability of Pan India office network
5) Exposure to Quality Management System (QMS)/ Safety Health Environment (SHE)/Best business practices
Weakness
1) New entrant into business
2) Not having full-fledged function (Employee, marketing, tendering, project managementetc.)
Inadequate infrastructure
SWOT Analysis of 3PL Industry
STRENGTHS
Quick way to re-engineer distribution networks
Enhanced distribution and transportation Service
Time Saving in servicing customer
Flexibility in restructuring distribution networks and expansion plans
Economies of scale in distribution
WEAKNESSES
Lesser control over outsourced third party activities.
Lack of proper set of skilled man power
Forged bills and claims by 3PL provider agency.
Difficult to switch 3PL provider agency.
Lesser co-ordination between branch offices and 3PL agency.
OPPORTUNITIES
Better utilization of working capital
Fast expansion of principal s business without investing in infrastructure and transportation resources
Cost optimization as a result of fast and efficient processes
Concentration on core competencies
THREATS
Value Added Tax (VAT) might effect 3PL industry as distribution channels would be trimmed.
Poor transportation infrastructure of India might lower the profit margin
E-Commerce is emerging as a primary threat to 3PL industry.
Threat of leakage of operational competencies to competitors.