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Cleverly Bespoke Shoes

Other than John Lobb, George Cleverly is probably one of the most well know bespoke shoemakers in London. For the last 50 years, Cleverly has been making their trademark Chisel Toe shoe in a shop at Royal Arcade

Mr. CLEVERLEY was born on 10. August 1898 into a London shoemaker family which moved to Colchester, Essex soon after his birth. At the age of 15 he had already finished an apprenticeship as a shoemaker and shortly thereafter, he was drafted in order to fight in WWI.
After he returned, he started working for the once famous bespoke bootmaker Tuczec, on Clifford Street in London. Sadly, Tuczec is no longer in existence.
In any case, Cleverly worked for Tuczec until 1958. At the age of 60, he decided to start his own business - the GEORGE J. CLEVERLEY & CO. LTD.
In the beginning, G.J.Cleverley has his premises on Cork Street in Mayfair. There, he was able build an excellent reputation for his aformentioned Chisel Toe, which is nowadays often associated with Cleverly. In 1978, he was still working full time - at the age of 80! Realizing that he would be unable to continue forever, he decided to partner with John Carnera and George Glasgow.
Eventually, Cleverly died at the age of 93. Interestingly, he had continued to work as a shoemaker until his very last day.

A pair of shoes in box calf leather will set you back more than 2000, however, you will receive a beautiful piece of art from one of the most respectable shoemakers of London.


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