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12th cbse readymade project on marketing management
#1

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(10-18-2013, 08:15 PM)Guest Wrote: Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)

These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?

These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'

The following should be in an order wise :

-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs

The project should be around 25-30 pages.

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(10-18-2013, 08:15 PM)Guest Wrote: Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)

These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?

These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'

The following should be in an order wise :

-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs

The project should be around 25-30 pages.
Reply

#2
Marketing management
What is marketing?
Social Marketing and management
Which individuals and groups Obtener what they need
And want through creating, Offering Exchange &
the cost with other products
Needs, wants, and demands
Requirements:
Need a person in a State of deprivation of some
Basic satisfaction. People need food, clothing,
shelter, security, property and dignity. This is not
created by society or marketers. They exist in
The texture of human biology and health.
Wants To
wishes for specific satisfiers needs. Though
little needs, desires and constantly
due to the social forces and the reconstructed and institutions.
requirements
who wants for specific products are backed by a
Ability and willingness to buy them. Be willing to
When the demand is supported by purchasing power.
products
Products
Services
Ideas
"The product is anything that can be placed preferred to meet
the need for or buying "
The job of the marketer to sell benefits or services
built into physical products.
markets
consists of all potential clients exchange
especially need or want, who could be ready and reliable
participate in the Exchange, to satisfy a need or want.
marketing
is a social and managerial process by which
Individuals and groups Obtener, what they need and
I want-by creating, posting, and sharing
the cost with other products.
management of marketing is the process of
planning and execution of concepts, pricing,
promotion and distribution of ideas, goods, and
services to create exchanges that satisfy
Individual and organizational goals.
relationship marketing
build long-term practice that meets the
relations with key stakeholders-customers, suppliers,
suppliers in order to maintain their long-term
preference and business.
the concept of marketing
This is the key to organizational Achievement
Consists of Being more goals than Effective
Competitors in the integration of marketing activities
to identify and meet the needs and wants
target markets.
Sales vs. marketing
Sale focused on the needs of the seller,
marketing on the needs of the buyer.
Sale busy with the need for the seller
His product to convert into cash, marketing
With the concept of addressing the needs of
the client, using the product and
The whole cluster of things related to
the creation, delivery, and finally consuming it.
the sale is "push" marketing "pull".
Social Marketing
Social marketing concept That has
Objective of the organization is to identify needs,
and wants of target markets and deliver
The desired satisfaction more effectively and efficiently
competidores than in a way that preserves or
Enhances the welfare of consumers and society.
the marketing mix
A set of marketing tools This firm used to
marketing goals to chase the target STI
market:
2. the product
3. the price
4. promotion
5. Place
Also known as the 4 P's of marketing
product
Diversity
quality
Design
Features
the name Brand
Packaging
Dimensions
Guarantees
BCG Model
the growth-share matrix
market growth on the vertical axis
Indicates an annual growth rate of the market
who works in the business.
relative market share (on the horizontal axis) Is
in SSU market share relative to that of the
STI's biggest competitor.
the growth-share matrix is divided into four cells,
all of which points to another type of business.
Reply

#3
12th cbse readymade project on marketing management

Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)

These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?

These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'

The following should be in an order wise :

-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs

The project should be around 25-30 pages.

To get full information or details of 12th cbse readymade project on marketing management please have a look on the pages

http://seminarsprojects.net/Thread-marketing-management

http://seminarsprojects.net/Thread-marke...ull-report

http://seminarsprojects.net/Thread-marke...nt-507-2-0

http://seminarsprojects.net/Thread-marke...e=threaded

if you again feel trouble on 12th cbse readymade project on marketing management please reply in that page and ask specific fields in 12th cbse readymade project on marketing management
Reply

#4
Meaning:

Marketing management facilitates the activities and functions which are involved in the distribution of goods and services.

According to Philip Kotler, Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives.

It relies heavily on designing the organisations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market. Marketing management is concerned with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organisation.

Further, their sales plans to a greater extent rest upon the requirements and motives of the consumers in the market. To achieve this objective, the organisation has to pay heed to the right pricing, effective advertising and sales promotion, distribution and stimulating the consumers through the best services.

To sum up, marketing management may be defined as the process of management of marketing
programmes for accomplishing organisational goals and objectives. It involves planning, implementation and control of marketing programmes or campaigns.

Importance of Marketing Management:

Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. Marketing management today is the most important function in a commercial and business enterprise.

The following are the other factors showing importance of the marketing management:

(i) Introduction of new products in the market.

(ii) Increasing the production of existing products.

(ii) Reducing cost of sales and distribution.

(iv) Export market.

(v) Development in the means of communication and modes of transportation within and outside the country.

(vi) Rise in per capita income and demand for more goods by the consumers.
Reply

#5
(10-18-2013, 08:15 PM)Guest Wrote: Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)

These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?

These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'

The following should be in an order wise :

-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs

The project should be around 25-30 pages.
Reply

#6
Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)

These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?

These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'

The following should be in an order wise :

-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs

The project should be around 25-30 pages.
Reply

#7
To get full information or details of marketing management please have a look on the pages

http://seminarsprojects.net/Thread-marketing-management

http://seminarsprojects.net/Thread-marke...e=threaded

http://seminarsprojects.net/Thread-marke...ull-report

http://seminarsprojects.net/Thread-marke...nt-507-2-0

http://seminarsprojects.net/Thread-marke...e=threaded

http://seminarsprojects.net/Thread-inter...e=threaded

http://seminarsprojects.net/Thread-marke...n-lifebuoy

http://seminarsprojects.net/Thread-marke...e=threaded

if you again feel trouble on marketing management please reply in that page and ask specific fields in marketing management
Reply

#8
12th cbse readymade project on marketing management
to get seminar/project report and presentation about 12th cbse readymade project on marketing management please visit below links , And further if you need any clarification about a specific details please reply there

http://seminarsprojects.net/Thread-marketing-management
http://seminarsprojects.net/Thread-marke...ull-report
12th cbse readymade project on marketing management
to get seminar/project report and presentation about 12th cbse readymade project on marketing management please visit below links , And further if you need any clarification about a specific details please reply there

http://seminarsprojects.net/Thread-marketing-management
http://seminarsprojects.net/Thread-marke...ull-report
Reply

#9
To get full information or details of 12th cbse readymade project on marketing management please have a look on the pages

http://seminarsprojects.net/Thread-12th-...ent--65536

http://seminarsprojects.net/Thread-marketing-management

http://seminarsprojects.net/Thread-marke...ull-report

http://seminarsprojects.net/Thread-marke...nt-507-2-0

http://seminarsprojects.net/Thread-marke...e=threaded

if you again feel trouble on 12th cbse readymade project on marketing management please reply in that page and ask specific fields in 12th cbse readymade project on marketing management
Reply

#10
To get full information or details of marketing management please have a look on the pages

http://seminarsprojects.net/Thread-marketing-management

http://seminarsprojects.net/Thread-marke...ull-report

http://seminarsprojects.net/Thread-marke...zuki-swift

http://seminarsprojects.net/Thread-marke...e=threaded

http://seminarsprojects.net/Thread-marke...ull-report

http://seminarsprojects.net/Thread-journ...for-papers

if you again feel trouble on marketing management please reply in that page and ask specific fields in marketing management
Reply



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