08-16-2017, 09:21 PM
JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS
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As predicted by Prothero (1998, p.507), green/ethical marketing over the last decade has been unquestionably
confirmed as the fad that won t slip slide away. Moreover, the empirical interest in this area has been
complemented by increasing corporate attention and activity in the marketplace, with companies such as Marks &
Spencer, Nestl , Tesco and Proctor & Gamble now competing on green/ethical credentials to earn greater loyalty from
more ethically conscious consumers. The topic of green/ethical marketing has successfully entrenched itself as a
central component of the marketing discipline. However, as we re visit the subject of contemporary green/ethical
issues a decade after the publication of the original Journal of Marketing Management special issue (Vol.14 No.6),
there is a need to evaluate the empirical development that has taken place as well as give some thought to its future
direction. In particular, theoretical and empirical papers are invited in the following areas:
Critical reviews of research and history of green/ethical marketing/sustainability
Market development/competition amongst green/ethical brands
Green product and packaging development;
Marketing communication tactics used to communicate green/ethical criteria;
Cross cultural attitudes to pro environmental behaviour and sustainability;
Green/Ethical issues across international markets;
Green/ethical issues surrounding consumers and sustainable lifestyles;
Green/ethical issues within the supply chain (e.g. local production, carbon footprints);
Organisational and consumer attitudes towards waste, disposal and recycling;
Green marketing and the retail sector;
Green wash , green spin , consumer cynicism, distrust and apathy;
Eco tourism;
Green communities.