The application, tracking and review of a company's marketing resources and activities.
The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the lates ....etc

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1.order: they try to maintain the place neat ,clean n tidy.
2.Division of work : depending upon the ones ability work task has been divided like as at counter,in kitchen, in serving .etc.
You might have noticed a billaalongside their nameplate.
3.Espirit de coprs.
4.initiative. ....etc

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Business studies
Business Studies is an academic subject taught in Australia, Canada, Hong Kong, India, Nigeria, Nepal, Ireland, New Zealand, Pakistan, South Africa, Sri Lanka, Zimbabwe, Argentina, Sweden, Tanzania, Malaysia, Zambia and the United Kingdom, as well as at university level in many countries. Its study combines elements of accountancy, finance, marketing, organizational studies and economics.
reference;
https://en.wikipediawiki/Business_studies ....etc

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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is beca ....etc

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Maruti is a subsidiary company of Japanese automaker Suzuki Motor Corporation. Maruti Suzuki offers a full range of cars from the entry level Maruti 800 and Alto, to the hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and DZire sedans, SX4, in segment 'C' Maruti Eeco, Ertiga all-purpose vehicle and Grand Vitara sports utility vehicle.

It was the first company in India to mass produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on Sept ....etc

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mcdonald henri fayol principle

e
Back around 1860, Henri Fayol, a then-young engineer, began working at a coal mine in France. While working at the mines, he noticed that managing the miners was not an easy job. Managing was not as effective as it could be. Managers had few resources and tools to better manage people.

At the time, Frederick Winslow Taylor, founder of the school of scientific management, was making strides in maximizing productivity by focusing on the work and worker relationship. In other words, Taylor believed that there was ....etc

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Mcdonald s in india:growth strategy


introduction

Leading global food service retailer with more than 30000 restaurants in more than 119 countries .
One of the world s most well known and valued brands and holds a leading share in the globally branded quick service restaurant segment.

General business strategy and growth

In the introductory stage Mcdonald s focussed on following a generic low cost strategy
As the competition increased they focused on prod ....etc

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Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that are colored, polarized or darkened. In the early 20th century they were also known as sun cheaters (cheaters being an American slang term for glasses).

The American Optometric Association recommends sunglasses whenever a person is in the sun. to prot ....etc

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Contents
Introduction 14 principles of management
14 Principles of management
1. Division of Work
2. Authority and Responsibility
3. Discipline
4. Unity of Command
5. Unity of Direction
6. Subordination of Individual Interest
7. Remuneration
8. The Degree of Centralization
9. Scalar Chain
10. Order
11. Equity
12. Stability of Tenure of Personnel
13. Initiative
14. Esprit de Corps
In conclusion on the 14 Principles of management
It s Your Turn

Introduction 14 principles of management

In the last century, organizations al ....etc

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McDonald s History



In the late 1940 s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in San Bernardino, California. Rather than tinker with the business, which was bringing in a very comfortable $200,0001 yearly, they invented an entirely new concept based upon speedy service, low prices, and big volume.
They did away with car-hops in favor of self-service at the counter. They ditched their 25-item barbecue menu in favor of a limi ....etc

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