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A STUDY ON CUSTOMER SATISFACTION TOWARDS STATE BANK OF TRAVANCORE, WITH SPECIAL REFERENCE TO CHAVAKKAD BRANCH
INTRODUCTION TO THE STUDY:
The prosperity of every business unit depends on the efficiency with which its goods are marketing. Marketing occupies an important position in the organization of a business unit. If the marketing functions are not fruitfully carried out, it will affect the existence of an ultimate customer at all time. Now days it become necessary develop new marketing techniques in mai ....etc

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a study on customer satisfaction towards nokia mobile pdf

Abstract

In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behavior has become an integral part of strategic market planni ....etc

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INTRODUCTION
The Great Family Nourishing Health drink Horlicks is the leading Health Food Drink in India and as the 'Most Trusted Drinks Brand' (Economics Times Survey, 2004) in India. Horlicks enjoys more than half of the Health Food Drink market. Although it has been a popular brand in the Indian market since the 1930s, Horlicks underwent a revamp in 2003 to further increase its relevance. The modern & contemporary Horlicks offers 'pleasurable nourishment' with a delicious range of flavors including Vanilla, Toffee, Elaichi and Chocolate. Ho ....etc

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