a study on customer satisfaction towards nokia mobile pdf

Abstract

In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behavior has become an integral part of strategic market planni ....etc

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A STUDY ON CUSTOMER SATISFACTION TOWARDS STATE BANK OF TRAVANCORE, WITH SPECIAL REFERENCE TO CHAVAKKAD BRANCH
INTRODUCTION TO THE STUDY:
The prosperity of every business unit depends on the efficiency with which its goods are marketing. Marketing occupies an important position in the organization of a business unit. If the marketing functions are not fruitfully carried out, it will affect the existence of an ultimate customer at all time. Now days it become necessary develop new marketing techniques in mai ....etc

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Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry, in a way, creates employment for people. So, this project's primary objective is to know about the marketing strategy of companies on the consumers.

After the liberalization of the Indian Telecom Sector in 1994, the Indian ce ....etc

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