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Title: BRAND RE-POSITIONING
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BRAND RE-POSITIONING



TYPES OF RE-POSITIONING:
1. Increasing relevance to the consumer
2. Increasing occasions for use
3. Making the brand serious
4. Falling sales
5. Bringing in new customers
6. Making the brand contemporary
7. Differentiate from other brands
8. Changed market conditions.

Repositioning the Competition
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PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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Introduction 14 principles of management

In the last century, organizations already had to deal with management in practice. In the early 1900s, large organizations, such as production factories, had to be managed too. At the time there were only few (external) tools, models and methods available. Thanks to scientists like Henri Fayol (1841-1925) the first foundations were laid for modern management.

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Title: Two Keys to Brand Power Developing Brand Identity and Brand Personality
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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
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brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
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Title: recruitment and selection process in pepsico ppt
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