Lijjat papad is a brand with a difference .This brand is a special one because it makes a difference in the livelihood of thousands of poor women in India. The brand from Shri MahilaGriha Udyog Lijjat Pappad was started 46 years ago in 1959 on a measly sum of Rs 80. Seven ladies started preparing Papad and from there this story of a movement starts. From that Rs 80, the brand has grown to become Rs 300 crore and more importantly many households was saved from the clutches of poverty. One of the senior member founder Ms JaswantibenPoppat was hon ....etc

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horlicks marketing plan ppt

INTRODUCTION
Horlicks is the leading health food drinks in India and enjoys more than 50% market share. It has been a popular brand in the country since 1930's. Today, horlicks stands for trust and promise of pleasurable nourishment with a delicious range of flavors in chocolate, vanilla and elaichi. It is a brand owned by GSK i.e. Glaxo smith Kline, the success of the brand lies in its ability to change with the changing consumer. The major competitor for horlicks is complan, bourn vita and other malt based drink ....etc

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Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category. Subsequently, the Company added new products to its portfolio, including pens, pencils, mechanical pencils and geometry boxes. Classmate has 900 distributors who make the products available in over 70,000 outlets in India.Classmate brought in earnings of 40 crore in 2005-06. In 2007, it grew to become India's No 1 Notebook brand. The company's revenue increased to more than ....etc

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customer satisfaction notes and measurements towards customer satification ....etc

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