1. Introduction to Study
Marketing deals with identifying and meeting human and social needs. Marketing is meeting needs profitability . Marketing is societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of values with others.
Modern market provides potential customer many opportunities to choose among commodities offered to him. It is a buyer s market and he enjoys the pleasure of deciding the various alternatives. I ....etc

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corporate profile
Asian Paints is India s leading paint company and Asia s second largest paint company, with a group turnover of Rs 155.34 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SC ....etc

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Lijjat papad is a brand with a difference .This brand is a special one because it makes a difference in the livelihood of thousands of poor women in India. The brand from Shri MahilaGriha Udyog Lijjat Pappad was started 46 years ago in 1959 on a measly sum of Rs 80. Seven ladies started preparing Papad and from there this story of a movement starts. From that Rs 80, the brand has grown to become Rs 300 crore and more importantly many households was saved from the clutches of poverty. One of the senior member founder Ms JaswantibenPoppat was hon ....etc

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pls I want to know the table of content and literature review ....etc

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Brand-awareness-of-airtel

Abstract:

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally.

Marketing starts with human need and wants. It is a human activity directed at satisfying needs a ....etc

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Sir i want some qustionaire ,because of i doing project in maruthi susuki
. ....etc

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i want a questionnaire on the story of lijjat papad and its brands and products about 25 questions with suitable options with it so i plzz request you to help me with it.. ....etc

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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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INTRODUCTION TO THE TOPIC
A brand is defined as a name, term, sign, symbol (or) special design of these elements that is intended to identify the good (or) service of one seller (or) a group of seller

BRAND AWARENESS: The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product.

Example:
In the soft drink industry, very little separates a generic soda from a brand-name soda ....etc

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INTRODUCTION
Papad is very familiar product to all of us. Many people consume it daily while many enjoy various occasions like parties, marriages, festivals.
Papad has unique importance in India hospitality. In Sindhi community Papad & Pani is served as 1st welcome food.
Papad acts in supportive or supplementary role in regular food. It ranks equal with pickles & other dishes. Papad can be fried or roasted or it can also get in dals.
Papad has health values. The raw material used is Udad dal & Moong dal, both ar ....etc

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