Next to agriculture, small-scale and cottage industries is the most important employment providing sector of the economy. It also contributes a substantial part of manufacturing output.

We can discuss the role and performance of small-scale and cottage industries under the following headings:

1. Expansion of small-scale sector and its share in industrial output.

2. Employment generation.

3. Relative efficiency as compared with large-scale sector.

4. Equitable distribution of national income.

5. Mobilisation of capital and entrepreneurial ....etc

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ppt on britannia marketing strategy

The 80-year-old biscuit king is reinventing itself. Britannia now wants to become a foods giant, with the newly-added tag of health and nutrition. What's more, with a clever formula of prices and products, it is targeting every segment of the Indian market.Who does not know Britannia Rules! During period of A day before the World Cup Of Cricket 1999 began in England on May 14, 1999, one of Britannia Industries' senior-most marketing managers was spotted at Mumbai's Sahara International Airport-escorting a g ....etc

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about marketing strategy
for handicrafts pp
about marketing strategy
for handicrafts pp ....etc

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Required Questionnaire for Britannia chocolate cookies according to 4P's marketing mix strategy. ....etc

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i need some materials or ppts on marketing startegy of nokia and samsung to complete my project report. kindly, show me some related materials. ....etc

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Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category. Subsequently, the Company added new products to its portfolio, including pens, pencils, mechanical pencils and geometry boxes. Classmate has 900 distributors who make the products available in over 70,000 outlets in India.Classmate brought in earnings of 40 crore in 2005-06. In 2007, it grew to become India's No 1 Notebook brand. The company's revenue increased to more than ....etc

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Hello This is Kushal Shah From K.S School Of Business Management.My project is on volkswagon market Strategies!!So i need it.. ....etc

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For a big organization like Britannia Industries Ltd, the business hugely depends on the distribution channel and the consumer attitude towards the product. In distribution channel retailers plays a very important role. While making a product a SKU (stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment) and they promote the brand which provides them highest. They expect return in the form of profit margin, company schemes, window display and reference of the shop. Among these, company schemes make th ....etc

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