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Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organizations and in the management of a company's marketing resources and activities. | |||
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Managment means many things to many people . To a layman management means an impressive person occupying an air-condition chamber with an overstaked table and cushioned chair . Some people suggest management as commanding other . To many others, management is nothing more than clerical work and putting fancy signatures. But truly management is the process of planning, organising, staffing, directing, co-ordinating and controlling the activities of business enterprises. It is also described as the technique of leadership, decision making and a m ....etc | |||
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This function present in any management helps in maximizing employee performance. Valuable employees are held in an organization and also certain aspects such as organizational culture, policies, benefits, compensation, and employee relation are maintained with the aid of human resource management. | |||
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