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Hero Honda MARKETING AND ITS CONCEPT

MARKETING AND ITS CONCEPTS

Marketing is more than any other business function that deals withcustomers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. The Marketing discipline isundergoing fresh reappraisal in the light of the vast global, technological,economic, and social challenges facing today s companies. Mass markets arefragmenting into micro markets, multi-distribution channels are replacingsing ....etc

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INTRODUCTION
In the field of marketing research focuses almost exclusively on
Consumer behavior rather than on other aspects of the marketing process. The initial reason for studying consumer behavior was to enable marketers
to predict how consumer would react to promotional messages and to under
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