Project Guide:
Prof. Yogesh Mehta
Faculty, SIMS
Indore

Submitted By:
Peeyush Bakliwal
MBA 2009-2011
SIMS, DAVV Indore


EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices were being introduced,

With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.

Market Research is based on some underlying parameters like:
Ch ....etc

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questionnaire on consumer behaviour towards soft drinks pdf

A soft drink is a drink that typically contains carbonated water, a sweetener, and a natural or artificial flavoring. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks), or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives, and other ingredients.

Soft drinks are called soft in contrast to hard drinks (alcoholic beverages). Small amounts of alcohol may be present in a soft drink ....etc

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http://seminarsprojects.net/Thread-a-study-on-the-customer-satisfaction-of-big-bazaar-with-special-reference-to-pazhava

if you again feel trouble on consumer perception and attitude towards credit card usage a study of india consumers please reply in that page and ask specific fields in consumer perception and attitude towards credit card usage a study of india consumers ....etc

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Comparative study on chemical analysis of fruit juice,using pineapple,lemon and grape. Then determining vitamin c,Na,N,TSS,viscosity,titerable acidity,pH, phosphorious. ....etc

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to get information about the topic market segmentation of soft drinks related topic refer the page link bellow

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Market Segmentation for AC s & Soft drinks
Market
A place where goods are offered for selling and buying.
Segmentation
Divided into or made up into parts which something can be divided. (In general).
Dividing mass customers into a group of customers who share a similar set of needs and wants.
Market Segmentation
Based on descriptive characteristics
Geographic
Demographic
Psychographic
Behavioral
Geographic
The study of the earth and its features and of the distribution of life ....etc

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I want. Complete study on this topic ....etc

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Maaza is a Coca-Cola fruit drink brand originated in UAE and marketed in Middle East, Africa, Eastern Europe and Asia, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped. Coca-Cola has recently re-launched these variants again in the Indian market.

Mango drinks currently account for 90% of the fruit juice market in India. Maaza cur ....etc

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consumer behaviour towards soft drink coca cola

A soft drink (also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling water, lolly water or carbonated beverage) is a beverage that typically contains water (often, but not always carbonated water), usually a sweetener and usually a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other in ....etc

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To get full information or details of a study of consumer perception towards soft drinks please have a look on the pages

http://seminarsprojects.net/Thread-market-segmentation-for-ac-s-soft-drinks

if you again feel trouble on a study of consumer perception towards soft drinks please reply in that page and ask specific fields in a study of consumer perception towards soft drinks ....etc

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