CUSTOMER SATISFACTION & BUYING BEHAVIOR OF HEROHONDA
Objectives of the study:
-To know the customers expectations towards hero Honda
-to find out the customer opinion regarding Various aspect of the bike.
-To give the appropriate suggestion to the company regarding the performances

The brand identity
This brand is the visual
expression of the ought and the
action it conveys to everyone the intention to constantly
inspire the confidence

CONSUMER BUYING
BEHVIOUR
The field of
consumer behavior studies how indi ....etc

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http://slidesharemrasadiya/research-report-on-consumer-perception-towards-bajaj-two-wheelers

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Customer Satisfaction Towards Honda two wheelers



INTRODUCTION

The two wheeler industry has been going steadily over the years all over the world. India is not an exception for that. Today India is the second largest manufactures of two wheelers in the world. It stands next only to Japan and China in terms of number of two wheelers produced and sold.

Until 1990 geared scooters dominated the two wheelers market so much so that their sales equaled the combined sales of Motor c ....etc

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INTRODUCTION
In the field of marketing research focuses almost exclusively on
Consumer behavior rather than on other aspects of the marketing process. The initial reason for studying consumer behavior was to enable marketers
to predict how consumer would react to promotional messages and to under
stand why they made the purchases decision. Marketers assumed that if they knew every thing there was to know about the consumer s decision-making process they would design marketing strategies and promotional messa ....etc

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http://slidesharebollinamurali/a-study-on-customer-satisfaction-towards-herohero-honda-bikes-with-respect-to-chennai

http://iosrjournalsiosr-jbm/papers/Vol16-issue5/Version-1/J016516574.pdf

http://slidesharehemanthcrpatna/a-project-report-on-customer-satisfaction-of-two-wheelers-industries-with-special-reference-to-yamaha-motors

https://scribddoc/137500774/A-STUDY-ON-CUSTOMER-SATISFACTION-TOWARDS-HONDA-BIKES-IN-COIMB ....etc

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today is the most lucrative industry. Due to the increasein disposable income in both rural and urban sector and easy finance beingprovided by all the financial institutes, the passenger car sales have increased atthe rate of 38% per annum in June 2006-07 over the corresponding period in thepervious year. Further competition is heating up in the sector with a host of newplayers coming in and other like Porsche, Bentley, Audi, and BMW all set toventure in the Indian markets. One factor that could help the companies in themarketing of their produ ....etc

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