A STUDY ON CUSTOMER SATISFACTION FOR BSNL PRODUCTS AND SERVICES AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY



Objectives

To ascertain the Customers preferences of Land line and Mobile Services.

To ascertain the Customers Satisfaction level for Mobile services as well as Land line Services.

To analyze the Customer opinion and satisfaction with specific reference to BSNL.

To suggest some guidelines to BSNL in order to provide better focused services.

To ....etc

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Introduction
Companies are entering into compete in a new market weaken the existing and solid ones, due to new ways of doing and conceiving businesses. One of the factors that have determined all these changes is the stable change and evolution of technology. Because of this reality, the CRM concept has evolved in such a way that nowadays it must be viewed as a strategy to maintain a long-term relationship with the customers. A good customer relatio ....etc

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A STUDY ON CUSTOMER SATISFACTION FOR BSNL PRODUCTS AND SERVICES AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY.
Project Report submitted by
SARAVANA PERUMAL.G
Register No: 010771037
Batch: 2005-07

SYNOPSIS
The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth.
BSNL has good brand awareness among the people. This could be attributed to its long history in the market ....etc

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Introduction
Literature review
Materials and methods
Results
Conclusion
Discussion
On microbial analysis of milk and milk products ....etc

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