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Rural Marketing : Opportunities and Challenges



Abstract

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing, has emerged. But often, rural marketing is confused with agricultur ....etc

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I WANT TO KNOW ABOUT GREEN MARKETING IN GODREJ COMPANY AND IT MOTIVES TECHNIQUES AND CHALLENGES
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Emerging Challenges of Service Marketing in Education Sector .. ....etc

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Introduction

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and r ....etc

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The design, construction and maintenance of buildings has a tremendous impact on our environment and our natural resources. The buildings all together use the one-third of all the energy consumed in the country and two-thirds of all electricity. So the challenges is to build them smart, so that they use a minimum of nonrenewable energy, produce a minimum of pollution and costs a minimum of energy, while increasing the comfort, health and safety of the people who live and work in them. Here comes green buildings which alienates the isolation of ....etc

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