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INTERNATIONAL BUSINESS, 7e


Need for International Business

More and more firms around the world are going global, including:
Manufacturing firms

Service companies (i.e. banks, insurance, consulting firms)

Art, film, and music companies

International business:

causes the flow of ideas, services, and capital across the world
offers consumers new choices

permits the acquisition of a wider variety of products

facilitates the mobility of labor, cap ....etc

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International Business An Overview


A business decision making is based on the internal and external environmental factors.
The internal environmental factors are :
Value system,
mission and objectives,
management structure and nature,
internal power relationship,
human resources,
company image and brand equity and
other factors such as physical assets and
facilities, R&D and Technological capabilities,
marketing resources and financial factors.
External environmental factors are br ....etc

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Waves, the National Level Technical Symposium organized by Society of Electrical and Electronics Engineers(SEE), College of Engineering Guindy, Anna University, Chennai fosters innovation and thought where the best brains in the country showcase their talent. Every year, it sees a whole new range of projects and innovative papers presented by some of the best colleges in the country. Over 3000 participants from reputed institutions are drawn towards this technical festival not only to display their work but also to witness how their peer ....etc

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INFLATION AND INTERNATIONAL TRADE
International trade and trade policy are difficult enough to understand
when price levels remain relatively constant. But when rapid
or chronic inflation are added, most of us find that whatever grip
we have on economic principles begins to slip away. This is because
general price inflation reflects changes in the level and distribution of
real income within countries and across national boundaries. Inflation
also tends to change currency exchange rates and international
balance of payments accounts.
T ....etc

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