horlicks marketing plan ppt

INTRODUCTION
Horlicks is the leading health food drinks in India and enjoys more than 50% market share. It has been a popular brand in the country since 1930's. Today, horlicks stands for trust and promise of pleasurable nourishment with a delicious range of flavors in chocolate, vanilla and elaichi. It is a brand owned by GSK i.e. Glaxo smith Kline, the success of the brand lies in its ability to change with the changing consumer. The major competitor for horlicks is complan, bourn vita and other malt based drink ....etc

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Submitted by
Dr Prasad Ghadge
MBA-Health Care
School of Management
Sumandeep Vidyapeeth
Pipariya

Executive summary

Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain their iron ....etc

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