principle of marketing 15th edition philip kotler multiple choice questions

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Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as the page link between society' ....etc [:=Read Full Message Here=:]

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1. Good marketing is no accident, but a result of careful planning and __. a. execution b. selling c. strategies d. tactics e. research Answer: a 2. Marketing is both an art and a science there is constant tension between the formulated side of marketing and the __ side. a. creative b. selling c. management d. forecasting e. behavior Answer: a 3. The most formal definition of marketing is __. a. meeting needs profitably b. identifying and meeting human and social needs c. the 4Ps (Product, Price, Place, Promotion) d. an organizational fun ....etc [:=Read Full Message Here=:]

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Marketing Concepts - MCQs with answers 1. With online advertising program,__, the companies can reach customers and grow business. a) AdWords b) AdSense c) AdCity d) AdAlpha ANSWER: a) AdWords 2. Marketing Management is the __ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. a) Art b) Science c) Art and science d) None of the above. ANSWER: c) Art and science 3. Marketers operate in which marketplaces: a) Consumer and business b) Global and n ....etc [:=Read Full Message Here=:]


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