consumer behaviour towards soft drink coca cola

A soft drink (also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling water, lolly water or carbonated beverage) is a beverage that typically contains water (often, but not always carbonated water), usually a sweetener and usually a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other in ....etc

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questionnaire on consumer behaviour towards soft drinks pdf

A soft drink is a drink that typically contains carbonated water, a sweetener, and a natural or artificial flavoring. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks), or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives, and other ingredients.

Soft drinks are called soft in contrast to hard drinks (alcoholic beverages). Small amounts of alcohol may be present in a soft drink ....etc

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STUDY OF CONSUMER PERCEPTION TOWARDS WASHING POWDER AND CACK


INTRODUCTION
1. What Is PERCEPTION?
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. It need not be, but there is often disagreement. For example, it s possible that all employees in a firm may view it as a great place to work- favorable workin ....etc

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Project Guide:
Prof. Yogesh Mehta
Faculty, SIMS
Indore

Submitted By:
Peeyush Bakliwal
MBA 2009-2011
SIMS, DAVV Indore


EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices were being introduced,

With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.

Market Research is based on some underlying parameters like:
Ch ....etc

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Comparative study on chemical analysis of fruit juice,using pineapple,lemon and grape. Then determining vitamin c,Na,N,TSS,viscosity,titerable acidity,pH, phosphorious. ....etc

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Market Segmentation for AC s & Soft drinks
Market
A place where goods are offered for selling and buying.
Segmentation
Divided into or made up into parts which something can be divided. (In general).
Dividing mass customers into a group of customers who share a similar set of needs and wants.
Market Segmentation
Based on descriptive characteristics
Geographic
Demographic
Psychographic
Behavioral
Geographic
The study of the earth and its features and of the distribution of life ....etc

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