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Some of these names reflected the now outdated belief that IBS is a purely psychological disorder, a product of the patient's ima ....etc

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Brand equity

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as some marketing resea ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
for my summer internship project.

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Brand-awareness-of-airtel

Abstract:

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally.

Marketing starts with human need and wants. It is a human activity directed at satisfying needs a ....etc

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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
Fill in the Bubble approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of consumers when they are u ....etc

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Presented By
MEGHA SINHA


About Bharti Airtel
Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company offering telecommunication services in 18 countries. It the largest cellular service provider in India, with more than 135 million subscriptions as of May 2010. Bharti Airtel is the world's third largest, single-country mobile operator and fifth largest telecom operator in the world in terms of subscriber base. It also offers fixed line services and broadband services. It o ....etc

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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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