ppt on britannia marketing strategy

The 80-year-old biscuit king is reinventing itself. Britannia now wants to become a foods giant, with the newly-added tag of health and nutrition. What's more, with a clever formula of prices and products, it is targeting every segment of the Indian market.Who does not know Britannia Rules! During period of A day before the World Cup Of Cricket 1999 began in England on May 14, 1999, one of Britannia Industries' senior-most marketing managers was spotted at Mumbai's Sahara International Airport-escorting a g ....etc

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Integrated Marketing Communications

Customers today, many a times receive a fragmented and vague picture of the Brand. Why? The reason being, firms are unable to integrate all of their marketing efforts over a period of time.

The sales and sales promotion aspects are managed by the sales department; advertising is outsourced to the ad agencies, and the direct marketing and PR by other functionaries.

The emerging concept of IMC (Integrated Marketing Communications) aims at addressing this issue. Though, easier sai ....etc

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Integrated Fiber-Wireless (FiWi) Access Networks
Supporting Inter-ONU Communications



Abstract

Integrated fiber-wireless (FiWi) access networks
provide a powerful platform to improve the throughput of
peer-to-peer communication by enabling traffic to be sent from
the source wireless client to an ingress optical network unit (ONU),
then to the egress ONU close to the destination wireless client, and
finally delivered to the destination wireless client.

INTRODUCTION

NOWADAYS, access can ma ....etc

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Chapter 1 - Executive Summary
The purpose of this report is to literally act as a window to the projects undertaken as a part of the Summer Internship with the Organization Tikona Digital Networks that aims to define the breadth depth and scope of the various thinking processes that actually synthesized the projects undertaken.
The Objective of the projects that have been assigned as a part of the internship are:
1. To enroll premier residential and commercial buildings across the city with Wireless Broadband netw ....etc

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AN INTRODUCTION TO BCL INDUSTRIES & INFRASTRUCTURE LTD.



DIFFERENT ACTIVITIES

Edible Oil Business
Mittal family, Sh. D.D. Mittal & Sh. Rajinder Mittal has the business of Edible Oil with the installation of a solvent Extraction Plant at Bathinda, with the help of Punjab Financial Corporation in 1976 under the name & style of Bathinda Chemicals & Vanaspati Mills Limited which has now become Bathinda Chemical Limited. The management under took various Expansion & Moderni ....etc

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INDIAN STOCK MARKET
1.1 Introduction
Indian Stock Markets is one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century.
By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 18 ....etc

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Next to agriculture, small-scale and cottage industries is the most important employment providing sector of the economy. It also contributes a substantial part of manufacturing output.

We can discuss the role and performance of small-scale and cottage industries under the following headings:

1. Expansion of small-scale sector and its share in industrial output.

2. Employment generation.

3. Relative efficiency as compared with large-scale sector.

4. Equitable distribution of national income.

5. Mobilisation of capital and entrepreneurial ....etc

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This article is presented by:
Amrita Aich
Anand Roy Chowdhury
Ashutosh Modi
Avinash Jhunjhunwala
Avnish GargMarketing Management II : Vodafone Essar Ltd

Analysis of the competitive market environment
With the first leg of growth in the metro circles (70% penetration) almost peaking out, the Indian mobile sector is on its second wave of growth from semi-urban and rural areas. The mobile subscriber base has increased by a 91% CAGR ....etc

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Required Questionnaire for Britannia chocolate cookies according to 4P's marketing mix strategy. ....etc

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For a big organization like Britannia Industries Ltd, the business hugely depends on the distribution channel and the consumer attitude towards the product. In distribution channel retailers plays a very important role. While making a product a SKU (stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment) and they promote the brand which provides them highest. They expect return in the form of profit margin, company schemes, window display and reference of the shop. Among these, company schemes make th ....etc

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