Marketing in Transition - Concepts & Practices

Since the beginning of the phenomenon of the marketing, there have been many changes in the business scenario, practically and academically. Over a long period of time, different concepts and conceptions have come into being and have been replaced by some other ones, yet the two aspects that have remained unchanged are marketing and customer. Marketer plans and directs all the efforts towards the customer, and they know it intrinsically that their survival and well being ....etc

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Management principles are guidelines for the decisions and actions of managers.

The Principles of Management are the essential, underlying factors that form the foundations of successful management. According to Henri Fayol in his book General and Industrial Management (1916), there are fourteen 'Principles of Management'.

Division of Work - According to this principle the whole work is divided into small tasks.The specialization of the workforce according to the skills of a person , creating specific personal and professional development ....etc

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This function present in any management helps in maximizing employee performance. Valuable employees are held in an organization and also certain aspects such as organizational culture, policies, benefits, compensation, and employee relation are maintained with the aid of human resource management.
A company's human resources department is responsible for creating, implementing and/or overseeing policies governing employee behaviour and the behaviour of the company toward its employees.
Resource management is the efficient and effective deplo ....etc

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Human Resource Management
Behind the production of every product or service there is human mind, effort and man hours (working hours). no product or service can be produced without help of human being. Human being is the fundamental resource for making or constructing anything. Today many experts claim that machines and technology are replacing human resource and minimising their role or effort. But even machines and technology have been build by the human aid and besides companies have been continuously in search for talented, skilled and qua ....etc

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Managment means many things to many people . To a layman management means an impressive person occupying an air-condition chamber with an overstaked table and cushioned chair . Some people suggest management as commanding other . To many others, management is nothing more than clerical work and putting fancy signatures. But truly management is the process of planning, organising, staffing, directing, co-ordinating and controlling the activities of business enterprises. It is also described as the technique of leadership, decision making and a m ....etc

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Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organizations and in the management of a company's marketing resources and activities.

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download pdf of human resource management by c b gupta

Human resource management (HRM, or simply HR) is a function in organizations designed to maximize employee performance in service of an employer's strategic objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and on systems. HR departments and units in organizations typically undertake a number of activities, including employee benefits design employee recruitment, training and development, performance appraisal, and reward ....etc

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