today is the most lucrative industry. Due to the increasein disposable income in both rural and urban sector and easy finance beingprovided by all the financial institutes, the passenger car sales have increased atthe rate of 38% per annum in June 2006-07 over the corresponding period in thepervious year. Further competition is heating up in the sector with a host of newplayers coming in and other like Porsche, Bentley, Audi, and BMW all set toventure in the Indian markets. One factor that could help the companies in themarketing of their produ ....etc

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Abstract

Despite the prevalence of stress in everyday life and its impact on happiness, health, and cognition, little is known about the neural substrate of the experience of everyday stress in humans. We use a quantitative and noninvasive neuroimaging technique, arterial spin-labeling perfusion MRI, to measure cerebral blood flow (CBF) changes associated with mild to moderate stress induced by a mental arithmetic task with performance monitoring. Elicitation of stres ....etc

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A Study on Brand Loyality towards Bata India Ltd.

INTRODUCTION

The main purpose of this project is to provide an approach for analyzing market structure in terms of brand loyalty and brand awareness for the purchase of Bata products. Ideally, your brand should be the first one that comes to your mind within specific product categories and associated with key consumer benefits. Consumers should be able to identify which products and services Bata brand offers. They should also be able to identif ....etc

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Fast-paced life makes most of people haven't enough time to pay more attention to their health condition, especially psychological health. It is important to design a health monitoring system. This paper presents a ubiquitous intelligent health monitoring system which can realize telemedicine in real-time regardless of whether the patient or specialist is in hospital or not. The relative person can use mobile phone which is necessary for receiving information by wireless networking to visit servers through database middleware and ProxiNet code ....etc

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Introduction
Information Technology (IT) plays an imperative role in almost every aspect of our lives. The world today has become one global village due to the widespread use of Information Technology. It has revolutionized the way businesses are conducted today by the government and private alike. The government and business have become so reliant on IT that it is hard to imagine how they would function without it. It has become an ever-increasing resource with which organizations have created and sustained thei ....etc

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Psychological Factors Which Influence Consumer Behaviour


What is Consumer Behaviour

The study of consumer behaviour is the study of how individuals make decisions to spend their available resources ( time, money, effort) on consumption related items. It includes study of What they buy, Why they buy it , When they buy it, Where they buy it, How often they buy it and how often they use it.

Motivation

A motive is a need that is sufficiently pressing to direct the pers ....etc

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