Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is bec ....etc

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Meaning:

Marketing management facilitates the activities and functions which are involved in the distribution of goods and services.

According to Philip Kotler, Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives.

It relies heavily on designing the organisations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to in ....etc

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Marketing management is the organisational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organisations and in managing a company's marketing resources and activities.

Marketing management employs various tools of economics and competitive strategy to analyse the context of the industry in which the company operates. These include the five forces of Porter, the analysis of strategic groups of competitors, value chain analysis and others . Depending on the industry, t ....etc

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Multi-level marketing (MLM) is a controversial marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's downline, and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling,network marketing, and referral marketing. Many pyramid schemes attempt to present themselves as legitimate MLM businesses. Some sources define all MLMs as pyramid scheme ....etc

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The application, tracking and review of a company's marketing resources and activities.
The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the lates ....etc

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