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http://seminarsprojects.net/Thread-a-study-of-consumer-behavior-towards-cars-in-automobile-industry?pid=76873&mode=threaded

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http://seminarsprojects.net/Thread-a-study-of-consumer-behavior-towards-cars-in-automobile-industry?pid=76873&mode=threaded

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Automobile Industry



What do they do?

The automotive industry is the industry involved in the
design, development, manufacture, marketing, and sale of
motor vehicles.

SO?

In 2007, more than 72 million motor vehicles, including cars
and commercial vehicles were produced worldwide. In this
same year, 17 million new automobiles were sold in the US, 16
million in Western Europe, 8 million in China, and 2 million in
India.

And?

There are approxim ....etc

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A study of consumer behavior towards cars in automobile industry


INTRODUCTION TO THE TOPIC

CONSUMER BEHAVIOUR

In today s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavio ....etc

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